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communications consultancy. It is based in Mishawaka, Indiana.
The consultancy was established to meet the need for a
boutique consultancy that has a multi-national agency approach
to communications and marketing.
As an independent locally owned consultancy, The Morin
Company understands the unique needs of target consumers
and has the tools to deliver large regional or national programs
and results.
Marketing Communications
Marketing communications creates awareness and support
among an organization's constituents for its products, services,
management views, intellectual capital and its distinct approach
to doing business. It helps build credibility, manage risk,
establish reputations and drive sales.
From your receptionist to your CEO, everyone carries a message
that impacts your reputation. Further, the speed of
communications has enabled a level of transparency today
which exposes a company, creating greater risk than ever before.
As we practice it, marketing communications employs multiple
marketing techniques: media relations, printed materials,
speeches and seminars, surveys, CDs and DVDs, Internet-
based strategies, direct response and special events. We also
integrate ROI feedback and measurement techniques into nearly
every program.
Strategic Planning
Getting a clear understanding of the client’s goals and marketing
objectives should be the first step in developing a
communications program, yet is probably the most often
overlooked.
When clients ask what they are getting for their investment they
are really asking for evidence that work and activities have
advanced their business goals. If we do not have a clear
understanding of what these are, our work can succeed only by
chance.
That is why The Morin Company uses a strategic planning
method to set goals and the direction for our client’s
communication work.
We do this through a ten step process:
1) Clarify business and marketing objectives
2) Conduct situation analysis/environmental scan
3) Identify, prioritize and profile audiences
4) Discover key insights
5) Set measurable objectives
6) Define strategies by objective and audience
7) Create the message platform or matrix
8) Define the marketing strategy
9) Define tactics by objective and audience
10) Develop evaluation plan
Crisis and Issues Communications
The Morin Company assists organizations to prepare for crisis
situations before they occur as well as managing crises as they
unfold. We devise crisis plans that minimize damage to an
organization's reputation by carefully managing its relationships.
The consultancy was established to meet the need for a
boutique consultancy that has a multi-national agency approach
to communications and marketing.
As an independent locally owned consultancy, The Morin
Company understands the unique needs of target consumers
and has the tools to deliver large regional or national programs
and results.
Marketing Communications
Marketing communications creates awareness and support
among an organization's constituents for its products, services,
management views, intellectual capital and its distinct approach
to doing business. It helps build credibility, manage risk,
establish reputations and drive sales.
From your receptionist to your CEO, everyone carries a message
that impacts your reputation. Further, the speed of
communications has enabled a level of transparency today
which exposes a company, creating greater risk than ever before.
As we practice it, marketing communications employs multiple
marketing techniques: media relations, printed materials,
speeches and seminars, surveys, CDs and DVDs, Internet-
based strategies, direct response and special events. We also
integrate ROI feedback and measurement techniques into nearly
every program.
Strategic Planning
Getting a clear understanding of the client’s goals and marketing
objectives should be the first step in developing a
communications program, yet is probably the most often
overlooked.
When clients ask what they are getting for their investment they
are really asking for evidence that work and activities have
advanced their business goals. If we do not have a clear
understanding of what these are, our work can succeed only by
chance.
That is why The Morin Company uses a strategic planning
method to set goals and the direction for our client’s
communication work.
We do this through a ten step process:
1) Clarify business and marketing objectives
2) Conduct situation analysis/environmental scan
3) Identify, prioritize and profile audiences
4) Discover key insights
5) Set measurable objectives
6) Define strategies by objective and audience
7) Create the message platform or matrix
8) Define the marketing strategy
9) Define tactics by objective and audience
10) Develop evaluation plan
Crisis and Issues Communications
The Morin Company assists organizations to prepare for crisis
situations before they occur as well as managing crises as they
unfold. We devise crisis plans that minimize damage to an
organization's reputation by carefully managing its relationships.
Consulting - Marketing Communications
The Morin Company
Post Office Box 974
Mishawaka, Indiana 46546
T: 574.274.3100
E: info@morinco.com
© 2009 The Morin Company, All Rights Reserved TERMS OF USE
Post Office Box 974
Mishawaka, Indiana 46546
T: 574.274.3100
E: info@morinco.com
© 2009 The Morin Company, All Rights Reserved TERMS OF USE
Corporate Positioning &
Reputation Management
Our consultancy team
communications projects for
key organizations in all aspects
of corporate communications.
Our strategies are designed to
build and protect reputations.
We understand the importance
of developing multi-faceted
communications strategies
that are linked to business
goals and objectives, but more
importantly, build relationships
and tell a story.
Consumer & Lifestyle
Marketing
The new, proactive consumer
is aware of marketing, pays
little attention to advertising
and demands third-party
endorsement from a credible
and trusted source. In other
words, word-of-mouth is now
stronger than ever before.
The challenge is to bring an
authentic message to our
clients’ consumers through
respected sources and
channels. Our consumer
marketing creates innovative,
creative and powerful
campaigns designed to build
and strengthen a brand,
product or retail offering.
Our experience extends across
a wide range of industry areas.
We offer integrated marketing
support, working with above
and below the line agencies to
add value to our clients’
marketing strategies.
Social Marketing
Social marketing is the
ongoing process of applying
marketing principles to bring
about societal change. At The
Morin Company we know that
one of the most important rules
of social marketing is the need
to understand the target
audience thoroughly.
Social marketing is essential to
developing programs that have
meaning and relevance to our
audiences. And most
importantly it helps us create
programs that produce results.
Expertise
Reputation Management
Our consultancy team
communications projects for
key organizations in all aspects
of corporate communications.
Our strategies are designed to
build and protect reputations.
We understand the importance
of developing multi-faceted
communications strategies
that are linked to business
goals and objectives, but more
importantly, build relationships
and tell a story.
Consumer & Lifestyle
Marketing
The new, proactive consumer
is aware of marketing, pays
little attention to advertising
and demands third-party
endorsement from a credible
and trusted source. In other
words, word-of-mouth is now
stronger than ever before.
The challenge is to bring an
authentic message to our
clients’ consumers through
respected sources and
channels. Our consumer
marketing creates innovative,
creative and powerful
campaigns designed to build
and strengthen a brand,
product or retail offering.
Our experience extends across
a wide range of industry areas.
We offer integrated marketing
support, working with above
and below the line agencies to
add value to our clients’
marketing strategies.
Social Marketing
Social marketing is the
ongoing process of applying
marketing principles to bring
about societal change. At The
Morin Company we know that
one of the most important rules
of social marketing is the need
to understand the target
audience thoroughly.
Social marketing is essential to
developing programs that have
meaning and relevance to our
audiences. And most
importantly it helps us create
programs that produce results.
Expertise
Expertise