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The Morin Company is a family owned and operated
communications consultancy. It is based in Mishawaka, Indiana.
The consultancy was established to meet the need for a
boutique consultancy that has a multi-national agency approach
to communications and marketing.
As an independent locally owned consultancy, The Morin
Company understands the unique needs of target consumers
and has the tools to deliver large regional or national programs
and results.
Marketing Communications
Marketing communications creates awareness and support
among an organization's constituents for its products, services,
management views, intellectual capital and its distinct approach
to doing business. It helps build credibility, manage risk,
establish reputations and drive sales.
From your receptionist to your CEO, everyone carries a message
that impacts your reputation. Further, the speed of
communications has enabled a level of transparency today
which exposes a company, creating greater risk than ever before.
As we practice it, marketing communications employs multiple
marketing techniques: media relations, printed materials,
speeches and seminars, surveys, CDs and DVDs, Internet-
based strategies, direct response and special events. We also
integrate ROI feedback and measurement techniques into nearly
every program.
Strategic Planning
Getting a clear understanding of the client’s goals and marketing
objectives should be the first step in developing a
communications program, yet is probably the most often
overlooked.
When clients ask what they are getting for their investment they
are really asking for evidence that work and activities have
advanced their business goals. If we do not have a clear
understanding of what these are, our work can succeed only by
chance.
That is why The Morin Company uses a strategic planning
method to set goals and the direction for our client’s
communication work.
We do this through a ten step process:
1) Clarify business and marketing objectives
2) Conduct situation analysis/environmental scan
3) Identify, prioritize and profile audiences
4) Discover key insights
5) Set measurable objectives
6) Define strategies by objective and audience
7) Create the message platform or matrix
8) Define the marketing strategy
9) Define tactics by objective and audience
10) Develop evaluation plan
Crisis and Issues Communications
The Morin Company assists organizations to prepare for crisis
situations before they occur as well as managing crises as they
unfold. We devise crisis plans that minimize damage to an
organization's reputation by carefully managing its relationships.
communications consultancy. It is based in Mishawaka, Indiana.
The consultancy was established to meet the need for a
boutique consultancy that has a multi-national agency approach
to communications and marketing.
As an independent locally owned consultancy, The Morin
Company understands the unique needs of target consumers
and has the tools to deliver large regional or national programs
and results.
Marketing Communications
Marketing communications creates awareness and support
among an organization's constituents for its products, services,
management views, intellectual capital and its distinct approach
to doing business. It helps build credibility, manage risk,
establish reputations and drive sales.
From your receptionist to your CEO, everyone carries a message
that impacts your reputation. Further, the speed of
communications has enabled a level of transparency today
which exposes a company, creating greater risk than ever before.
As we practice it, marketing communications employs multiple
marketing techniques: media relations, printed materials,
speeches and seminars, surveys, CDs and DVDs, Internet-
based strategies, direct response and special events. We also
integrate ROI feedback and measurement techniques into nearly
every program.
Strategic Planning
Getting a clear understanding of the client’s goals and marketing
objectives should be the first step in developing a
communications program, yet is probably the most often
overlooked.
When clients ask what they are getting for their investment they
are really asking for evidence that work and activities have
advanced their business goals. If we do not have a clear
understanding of what these are, our work can succeed only by
chance.
That is why The Morin Company uses a strategic planning
method to set goals and the direction for our client’s
communication work.
We do this through a ten step process:
1) Clarify business and marketing objectives
2) Conduct situation analysis/environmental scan
3) Identify, prioritize and profile audiences
4) Discover key insights
5) Set measurable objectives
6) Define strategies by objective and audience
7) Create the message platform or matrix
8) Define the marketing strategy
9) Define tactics by objective and audience
10) Develop evaluation plan
Crisis and Issues Communications
The Morin Company assists organizations to prepare for crisis
situations before they occur as well as managing crises as they
unfold. We devise crisis plans that minimize damage to an
organization's reputation by carefully managing its relationships.
Consulting - Marketing Communications
The Morin Company
Post Office Box 974
Mishawaka, Indiana 46546
T: 574.274.3100
E: info@morinco.com
© 2009 The Morin Company, All Rights Reserved TERMS OF USE
Post Office Box 974
Mishawaka, Indiana 46546
T: 574.274.3100
E: info@morinco.com
© 2009 The Morin Company, All Rights Reserved TERMS OF USE
Corporate Positioning &
Reputation Management
Our communications team undertakes
projects for key organizations in all
aspects of corporate communications.
Our strategies are designed to
build and protect reputations.
We understand the importance of
developing multi-faceted
communications strategies that are
linked to business goals and
objectives, but more importantly, build
relationships and tell a story.
Consumer & Lifestyle
Marketing
The new, proactive consumer is aware
of marketing, pays little attention to
advertising and demands third-party
endorsement from a credible and
trusted source. In other words, word-of-
mouth is now stronger than ever before.
The challenge is to bring an authentic
message to our clients’ consumers
through respected sources and
channels. Our consumer marketing
creates innovative, creative and
powerful campaigns designed to build
and strengthen a brand, product or
retail offering.
Our experience extends across a wide
range of industry areas. We offer
integrated marketing support, working
with above and below the line
agencies to add value to our clients’
marketing strategies.
Social Marketing
Social marketing is the ongoing
process of applying marketing
principles to bring about societal
change. At The Morin Company we
know that one of the most important
rules of social marketing is the need to
understand the target audience
thoroughly.
Social marketing is essential to
developing programs that have
meaning and relevance to our
audiences. And most importantly it
helps us create programs that produce
results. Expertise
Reputation Management
Our communications team undertakes
projects for key organizations in all
aspects of corporate communications.
Our strategies are designed to
build and protect reputations.
We understand the importance of
developing multi-faceted
communications strategies that are
linked to business goals and
objectives, but more importantly, build
relationships and tell a story.
Consumer & Lifestyle
Marketing
The new, proactive consumer is aware
of marketing, pays little attention to
advertising and demands third-party
endorsement from a credible and
trusted source. In other words, word-of-
mouth is now stronger than ever before.
The challenge is to bring an authentic
message to our clients’ consumers
through respected sources and
channels. Our consumer marketing
creates innovative, creative and
powerful campaigns designed to build
and strengthen a brand, product or
retail offering.
Our experience extends across a wide
range of industry areas. We offer
integrated marketing support, working
with above and below the line
agencies to add value to our clients’
marketing strategies.
Social Marketing
Social marketing is the ongoing
process of applying marketing
principles to bring about societal
change. At The Morin Company we
know that one of the most important
rules of social marketing is the need to
understand the target audience
thoroughly.
Social marketing is essential to
developing programs that have
meaning and relevance to our
audiences. And most importantly it
helps us create programs that produce
results. Expertise
Expertise